If you found this little page on the web, and you're wondering - "how do I get my web site or business found on the Internet" - then read on.The biggest secret is that there is no secret. If you have a website / web site then you need to follow some basic rules, and you will be found when people search the Internet. Sure, you can advertise your site on the radio and in the local newspapers, and that will help. But, let's face it, 80% of a web sites visitors are going to come from a person who "searched" the web for something, and your site or page offered the relevant content.
Experts who research Internet statistics say the between 70% and 80% of the people who do search the Internet today are do so with Google, so it only makes sense that any webmaster pay attention to what Google considers good webmaster practices. Some folks refer to the webmasters who pay attention to this kind of detail "Gorilla Website Marketing", others call it "Professional".
The biggest rule today is not about keywords, hidden text, or a secret way to submit your web site to 10,000 search engines - it's all about "Content". If you site contains pages of information, then the text of the page will be picked up and it will be cataloged, indexed, and listed. Google was the engine that made the term "search" a truly relevant term to what you want to do on the web. If you provide useful information, then you can get listed well in the search engines. The biggest 'secret' webmaster hint, tip, or trick about getting visitors to find your web site / page is all about providing information and content, surfers will find the information on YOUR site if you provide it in a quality filled manner.
Tell the search engines to revisit your page in a while:
Add the revisit after 30 days meta tag to your pages, and you won't have to worry about re-submitting your site to search engines. Search engines send little computer programs (called spiders or bots) out continually to search the Internet for web pages. These spiders (or bots) read what is on each page, and send the information back to the search engine site.
Although Some webmasters feel this is an obsolete tag that no longer serves a pupose since many search engines automatically revisit sites they have indexed, I've still found this useful. .
Do NOT try to trick the search engines. The algorithms, and program codes that today's search engines use is very complex and sophisticated - don't try to bury hidden words or non-relevant keywords over and over again on a page. The search engines will pick this up, and you can lose your listing very quickly. Do NOT try to use keywords you think are popular if they have nothing to do with your page or site. If you sell children's shoes, then putting words like "sex", or "cars", or "computers" in your keywords won't help your cause. If you think about it - you really don't want that kind of traffic anyway. Target your audience, think about the demographics of who you want to see your site. If you sell children's shoes, then the people you REALLY want to see your site are the parents who are looking for shoes for their kids.
In the past, it was popular to fill a page with keywords, then place hidden words on a page by making the text the same color as the background, and submitting a site to search engines over and over again. Today, this will only hurt the site, and can actually get it disqualified from some website listings.
